Facebook Marketing Examples
I’m going to be updating Facebook Marketing Case Studies as I come across them. Subscribe via RSS or follow me via the social media channels to ensure you don’t miss the insights.
Facebook Marketing Case Studies |
|
| Company |  Adidas |
| facebook.com/Adidas | |
| Fast Take | To build a stronger brand and following around adidas’ “Originals Label” and to position the label as “the iconic sportswear brand for the street”, adidas created a 6 month long facebook campaign. |
| Facebook Case Studies | Adidas Football – World Cup 2010 (PDF) |
| Company |  Coca-Cola |
| facebook.com/cocacola | |
| Fast Take | The Coca-Cola facebook fan page was originally created by a couple of Coca-Cola fans named Michael and Dusty (because Coke didn’t create one yet). The page took off like a firecracker, Coca-Cola contacted Michael and Dusty and they collaborate on running the page. A note worthy point about Coca-Cola’s facebook fan page is that it doesn’t sit still, they move from one interesting and engaging campaign to another. |
| Facebook Case Studies | Indepth look at Coke’s Facebook Strategy (July 2009)
Coca-Cola’s Expedition 206 – Happiness Ambassador Program Coke’s Facebook box for Expedition 206 (November 2009) Coca-Cola Ad Includes Social Media Strat (January 2010) |
| Company |  IKEA |
| IKEA Gordon’s Facebook Profile no longer exists. IKEA USA | |
| Fast Take | To promote the opening of a new IKEA store in Malmo, Sweden – a media agency created a facebook profile for the store manager Gordon Gustavsson. For two weeks he would upload pictures from the IKEA showroom on his profile. The first facebook users to tag themselves on showroom items would win those same items. Naturally the word spread quickly and proved to be a very affordable and successful viral facebook marketing campaign. (IKEA Gordon’s profile no longer exists) |
| Facebook Case Studies | Facebook Showrooms by IKEA (August 2008)
What worked in IKEA Gordons’s Facebook Marketing Campaigns (November 2009) YouTube video about the IKEA Gordon Facebook Marketing Campaign |
| Company |  Mad Men (TV Show) |
| facebook.com/MadMed | |
| Fast Take | The Mad Men TV show had a bit of shakey start in the world of social media (see case study p1). But after the back lash and the realization that social media can be your friend, AMC harnessed a wide variety of social media channels to build the Mad Men brand. “Mad Men Yourself”… Classic. |
| Facebook Case Studies | Very comprehensive Mad Men facebook marketing case study (p1) (September) 2009
Very comprehensive Mad Men facebook marketing case study (p2) October) 2009 Mad Men Yourself: The beauty of putting fans to work (April 2010) |
| Company |  Pringles |
| Facebook
|
facebook.com/Pringles |
| Fast Take | “Listen and add value [...] through spontaneous fun” a simple principal that has helped the Pringles brand connect with customers worldwide. |
| Facebook Case Studies | About Pringles use of videos on facebook. (Nov 2009)
Spontaneous fun, a simple approach to social media (Apr 2010) About “Overshare”, an alternative to the “Like” button on Facebook (May, 2010) |
| Company |  Redbull |
| facebook.com/RedBull | |
| Fast Take | Red Bull has done extremely well in combining both online and offline marketing to build a stronger brand and community based around the brand. On Facebook “Red Bull has put together these fun games to encourage users to participate and challenge friends- therefore bringing their friend’s attention to the Red Bull page.” |
| Facebook Case Studies | Red Bull Connect (May, 2009)
Red Bull Takes Rock, Paper, Scissors to Next Dimension Case Studies in Effective Brand Strategies (January, 2011) |
| Company |  Starbucks |
| facebook.com/Starbucks | |
| Fast Take | Social Media helped Starbucks turn the business around and demonstrated that harnessing the power of Social Media (when done right) is extremely profitable. “The secret to Starbucks’ social-media success is, at least in part, the fact that it plays it cool.” |
| Facebook Case Studies | Starbucks Social Media Success (Mar, 2010)
Building Meaningful Customer Engagement (Feb, 2010) |
Facebook Marketing Case Studies on Twitter
The latest facebook case studies from around the Globe.
It would be great to get access to some more (up-to-date) case studies of Facebook marketing campaigns. Any plans on providing this kind of information?
Hi thanks for feedback – I will definitely be looking to update the list of facebook case studies in the near future… Just been a bit busy with work, but once I update the page I’ll be sure to let you know
Cheers,
Dennis
As far as Facebook is concerned, the very day I try and use any sort of marketing other than their paid “adsense” stlye, they close me down. I’m not sure why they let people have a page for their business if the minute there is a link to it, or it gets more then 10,000 fans it’s removed. Sure FB for multi nationals, but for the rest of us, well it’s even less effective than Google adsense – and that’s saying something.